Watching frantically

By Matthew Solle on 12/09/2014 — 1 min read

I had already started looking at pictures of Jobs presenting the first iPhone Reality Distortion Field through the prism of a Jean Cocteau walk in mirror in the back of a dark sad cupboard when I watched the all new bloated Reality Consumption Field. There’s something about the clapping. There’s something about the exit stage lefting. There’s something about the accents. There’s something about the men. There’s something about the stagnation. Theatre and spectacle is always one curtain rail away from disclosure. With Apple it wasn’t inevitable it was eventual. On any given day a thousand parallels can be conjured, rolled and displayed. If you can see them from your porch, they might be useful.

I’ve now collapsed in a heap in the back of the very same cupboard.

Posted in: This is running


Bright & Matt is a small product and design company working across digital transformations in government, non-profit and commercial with a wide range of experience in leadership, product management, user experience, interaction design, and user research